According to Stormy Kromer's customer Tom, who on Sunday, March 3rd, 2013, realized he could no longer keep his can-wrap feelings to himself, "It keeps the warm and the cold where they should be when I'm drinking my made in Michigan craft beer. I have two Wool Beer [can wraps] and am only sorry I must use them one at a time. I must be getting old." Well said, Tom. This one's for you.